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Ultimate Direction Running Equipment

In 1985 Ultimate Direction invented the entire category of hydration packs. They began with waist packs for carrying bottles, following that up with the first pack/strap to carry a water bottle in your hand, then creating the "vest" concept for carrying water. Next up was the first women's-specific line of hydration packs . Beyond hydration Ultimate Direction now create technical and award-winning gear for road-running, trail-running, ultra-running, sky running, adventure races and mountain marathons such as the Fastpack and mens and womens Ultra Jacket.

Ultimate Direction products are designed by athletes for athletes with such luminaries as Scott Jurek, Anton Krupicka, Pete Bakwin, Tim Olson and Jenny Jurek putting their thoughts and designs into the product ranges. We agree with these guys that their hard work and experience has resulted in absolutely great gear.

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ultimate direction Products

£146.86 (inc Vat)
You save 10%
Outdoor Running Running-Clothing Running-Waterproofs Women's Ultra Jacket V2 Ultimate Direction
Women's Ultra Jacket V2

The best designed female runners waterproof jacket on the market and features huge 30/30 HH and MVTR figures. With a proper bad conditions hood, this is our favourite women's running waterproof.

£146.86 (inc Vat)
You save 10%
Outdoor Running Running-Clothing Running-Waterproofs Ultra Jacket V2 Ultimate Direction
Ultra Jacket V2

The best designed runners waterproof jacket on the market and features huge 30/30 HH and MVTR figures. With a proper bad conditions hood, this is our favourite non-membraned running waterproof.

£133.50 (inc Vat)
You save 11%
Outdoor Sacks-and-Bags Day-Sacks Lightweight-and-Running Fastpack 35 Ultimate Direction
Fastpack 35

A great lightweight multiday walking or long distance running bag. With water bottle holder on strap and other easily accessible pockets for quick access to food and other essentials

£124.60 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Adventure Vest 4.0 Ultimate Direction
Adventure Vest 4.0

A 16.4L runners hydration vest for super distance runs where you may be going unsupported overnight in demanding terrain with needs for microspikes, warm clothing, personal locator beacon, etc.

£124.60 (inc Vat)
You save 11%
Outdoor Running Running-Backpacks FastpackHer 30 Ultimate Direction
FastpackHer 30

30L Womens specific running vest full of features for ultramarathon or fastpacking races

£120.16 (inc Vat)
You save 10%
Outdoor Sacks-and-Bags Day-Sacks Lightweight-and-Running Fastpack 25 Ultimate Direction
Fastpack 25

Ideal for any adventure- running, hiking, biking, skiing, even commuting.

£115.70 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Adventure Vesta 4.0 Ultimate Direction
Adventure Vesta 4.0

A 12.4 L womens running hyrdation race vest for seriously big events in the winter, if you need crampons or you like taking lots of kit.

Special Offer £113.40 (inc Vat)
You save 24%
Outdoor Running Hydration-Vests PB Adventure Vest 3.0 Ultimate Direction
PB Adventure Vest 3.0

A high capacity running vest that provides 16 litres of storage.

£111.25 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Mountain Vest 4.0 Ultimate Direction
Mountain Vest 4.0

A 13L runners hydration vest with mountain running in mind. Greater capacity than a classic ultra vest plus axe loops shows what its meant for.

£111.25 (inc Vat)
You save 11%
Outdoor Running Running-Backpacks FastpackHer 20 Ultimate Direction
FastpackHer 20

20L Womens specific running vest full of features for ultramarathon or fastpacking races

£97.90 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Ultra Vesta 4.0 Ultimate Direction
Ultra Vesta 4.0

A 10L womens running hydration race vest that uses a comfort cinch for a highly stable yet breathable and comfy carry during your ultra marathon event.

Special Offer £94.50 (inc Vat)
You save 24%
Outdoor Running Hydration-Vests Jurek FKT Vest Ultimate Direction
Jurek FKT Vest

A 12 litre capacity running vest designed by Scott Jurek for ultra running. It features flexform bottles, front mounted pole holders, large front storage pockets and a great fit for on the go easy access and co...

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Environmental Responsibility

As an outdoor retailer we're aware that our business relies on the manufacturing, transportation and consumption of gear and related products. In an attempt to reduce our environmental impact, we're making a concious effort to implement sustainable change throughout the business. See what our store is doing and what some of the brands we carry are doing to make a difference.
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