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Ultimate Direction Running Equipment

In 1985 Ultimate Direction invented the entire category of hydration packs. They began with waist packs for carrying bottles, following that up with the first pack/strap to carry a water bottle in your hand, then creating the "vest" concept for carrying water. Next up was the first women's-specific line of hydration packs . Beyond hydration Ultimate Direction now create technical and award-winning gear for road-running, trail-running, ultra-running, sky running, adventure races and mountain marathons such as the Fastpack and mens and womens Ultra Jacket.

Ultimate Direction products are designed by athletes for athletes with such luminaries as Scott Jurek, Anton Krupicka, Pete Bakwin, Tim Olson and Jenny Jurek putting their thoughts and designs into the product ranges. We agree with these guys that their hard work and experience has resulted in absolutely great gear.

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ultimate direction Products

£151.30 (inc Vat)
You save 11%
Outdoor Running Running-Clothing Running-Waterproofs Women's Ultra Jacket V2 Ultimate Direction
Women's Ultra Jacket V2

The best designed female runners waterproof jacket on the market and features huge 30/30 HH and MVTR figures. With a proper bad conditions hood, this is our favourite women's running waterproof.

£151.30 (inc Vat)
You save 11%
Outdoor Running Running-Clothing Running-Waterproofs Ultra Jacket V2 Ultimate Direction
Ultra Jacket V2

The best designed runners waterproof jacket on the market and features huge 30/30 HH and MVTR figures. With a proper bad conditions hood, this is our favourite non-membraned running waterproof.

£142.40 (inc Vat)
You save 11%
Outdoor Sacks-and-Bags Day-Sacks Lightweight-and-Running Fastpack 35 Ultimate Direction
Fastpack 35

A great lightweight multiday walking or long distance running bag. With water bottle holder on strap and other easily accessible pockets for quick access to food and other essentials

£142.40 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Adventure Vesta 5.0 Ultimate Direction
Adventure Vesta 5.0

£142.40 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Adventure Vest 5.0 Ultimate Direction
Adventure Vest 5.0

£133.50 (inc Vat)
You save 11%
Outdoor Running Running-Backpacks FastpackHer 30 Ultimate Direction
FastpackHer 30

30L Womens specific running vest full of features for ultramarathon or fastpacking races

£124.60 (inc Vat)
You save 11%
Outdoor Sacks-and-Bags Day-Sacks Lightweight-and-Running Fastpack 25 Ultimate Direction
Fastpack 25

Ideal for any adventure- running, hiking, biking, skiing, even commuting.

£124.60 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Mountain Vesta 5.0 Ultimate Direction
Mountain Vesta 5.0

£124.60 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Mountain Vest 5.0 Ultimate Direction
Mountain Vest 5.0

£115.70 (inc Vat)
You save 11%
Outdoor Running Running-Backpacks FastpackHer 20 Ultimate Direction
FastpackHer 20

20L Womens specific running vest full of features for ultramarathon or fastpacking races

Special Offer £113.40 (inc Vat)
You save 24%
Outdoor Running Hydration-Vests PB Adventure Vest 3.0 Ultimate Direction
PB Adventure Vest 3.0

A high capacity running vest that provides 16 litres of storage.

£106.80 (inc Vat)
You save 11%
Outdoor Running Hydration-Vests Ultra Vesta 5.0 Ultimate Direction
Ultra Vesta 5.0

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Up and Under BLOG

Covid-19 Open for online and mail order 7 days a week

We continue to serve though in a reduced capacity! The store will be manned between 10am to 4:30pm each day for mail and online order processing and to continue providing equipment and advice to emergency services and rescue teams. The general public can still benefit from our expertise by phone or e-mailing us to discuss product for delivery. Our website ordering is still fully operational.
More on Covid-19 Open for online and mail order 7 days a week »

New special offers added to the outdoor clothing sale rails

Exciting new reductions include insulation in our Patagonia sale, base layer and shell from the Mammut Eiger Extreme range, plus selected items from Marmot, Montane, Mammut and Odlo.
More on New special offers added to the outdoor clothing sale rails »

VJ XTRM Review

For Valentines Day - A new love affair with my VJ XTRM’s, and wondering how to tell my La Sportiva’s they are not the love of my life anymore by Mark Aston regular customer and organizer of the Radyr and Morganstown Trail Races.
More on VJ XTRM Review »

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