Ultimate Direction

At Up and Under in Cardiff, we’re proud to be a trusted Ultimate Direction stockist in the UK, offering a specialist range of hydration packs, running vests, and trail gear for athletes and outdoor enthusiasts. Whether you’re training for an ultra marathon or exploring mountain trails, Ultimate Direction gear is designed for maximum performance and minimal weight.

Founded in 1985, Ultimate Direction invented the original hydration pack, and today remains a leader in innovative, athlete-driven gear that keeps you fuelled and focused during endurance activities.