Wild Country

Up and Under in Cardiff (UK) stocks a variety of Wild Country gear, including clothing, tents and climbing equipment. Wild Country, founded in 1977 in the UK, revolutionized climbing with the invention of the Friend - a groundbreaking camming device that transformed rock protection and made climbing safer and more accessible. This iconic innovation remains a cornerstone of climbing gear, inspiring countless adventures and fostering a legacy of trust among climbers.

With decades of experience and passion, Wild Country continues to design cutting-edge climbing gear that empowers climbers to push their limits safely. From the original Friend’s constant camming angle innovation to modern advancements, Wild Country is committed to supporting every climbing experience. Their dedication to quality and innovation keeps the spirit of exploration alive for climbers worldwide.