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Smell Well
Smell Well is a Swedish brand born from the need to truly eliminate odour, not just cover it up. Since 2012, they've worked with scientists to develop planet-friendly, moisture-absorbing products that target the root cause of bad smells: bacteria. Smell Well Freshener Inserts and laundry care solutions have been designed for active lifestyles, keeping your gear fresh and lasting longer. Loved by athletes and adventurers, SmellWell is now trusted in over 6,000 stores worldwide.
Built around a global community of eco-conscious athletes, they collaborate with great brands and everyday explorers to promote sustainability in sport. These products are 100% climate neutral, made from recycled and sustainable materials, and engineered to care for synthetic fabrics where traditional detergents fall short. Whether you're a runner, gym-goer, or weekend warrior, Smell Well products help you stay fresh, train harder, and buy less by making your gear go the distance.
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Smell Well
Active XL
Say goodbye to sweaty odours and bacteria with SmellWell Active XL shoe inserts, a 3-in-1, natural and long-lasting solution that absorbs moisture, eliminates bad smells, and leaves a fresh scent in your shoes, gym bags, boots, and gear. Designed in Sweden, these eco-friendly, non-toxic fresheners last up to 6 months and fit perfectly into any active lifestyle.
From £14.35 inc. VAT
Smell Well
Active
SmellWell Active Freshener Inserts are a 3-in-1 natural solution that absorbs moisture, removes odour, and freshens gear with a clean scent. Compact, non-toxic, and long-lasting (up to 6 months), they’re perfect for shoes, bags, and gym gear, ideal for athletes, commuters, and everyday life.
From £8.96 inc. VAT