TRUE

At Up and Under in Cardiff, we stock a practical range of TRUE multi-tools and accessories, designed to bring purpose and capability back into everyday life. TRUE creates reliable, functional gear for people who take action, whether that’s fixing, building, or adventuring outdoors. Each product has been crafted to deliver durability, versatility and performance, giving users the confidence to handle any task with skill and precision.

Inspired by the spirit of the hero archetype, TRUE celebrates determination, courage and mastery. The brand believes that real confidence comes from using your hands and embracing challenges head-on. Every tool has been built to empower its owner, transforming ordinary moments into opportunities to act, create and problem-solve. With TRUE, you’re equipped not just with a tool, but with the mindset to take control and get the job done.