Ultimate Direction

At Up and Under in Cardiff, we’re proud to be a trusted Ultimate Direction stockist in the UK, offering a specialist range of hydration packs, running vests, and trail gear for athletes and outdoor enthusiasts. Whether you’re training for an ultra marathon or exploring mountain trails, Ultimate Direction gear is designed for maximum performance and minimal weight.
Founded in 1985, Ultimate Direction invented the original hydration pack, and today remains a leader in innovative, athlete-driven gear that keeps you fuelled and focused during endurance activities.
Ultimate Direction Body Bottle 460 Insulated
The Ultimate Direction Body Bottle 460 Insulated is a lightweight and flexible hydration bottle with a 460ml capacity. Its insulated design helps keep drinks cold in summer and warm in winter, maintaining temperature for more than twice as long as a standard Body Bottle II 500. The leak-proof design features a drinking spout and an easy-grip screw cap for convenient use. It shrinks as you drink and fits all Ultimate Direction vests, Vestas and waistbelts, making it ideal for running and outdoor adventures.
Ultimate Direction Body Bottle 500S
The Ultimate Direction Body Bottle 500S is a lightweight 500ml soft flask designed for running, trail running and endurance activities. Its ergonomic shape sits comfortably against your body, while the 11cm straw allows easy drinking without removing the bottle from your running vest. The high-flow push-pull bite valve provides quick, leak-proof hydration when you need it. Made from BPA-free PEEVA™ material, the bottle collapses flat when empty and fits Ultimate Direction vests, Vestas and belts.
Ultimate Direction 1.5L Reservoir Insulated
The Ultimate Direction 1.5L Reservoir Insulated is a lightweight hydration solution for running, hiking and outdoor use. Its insulated design helps keep fluids at the ideal temperature for longer. The flexible, kink resistant tube provides a smooth flow, while the bite valve prevents leaks. Easy to fill, clean and refill, it is a practical choice for staying hydrated on the move. Durable, BPA free and built for reliable performance.
Ultimate Direction Fastpackher 30 2.0
The Ultimate Direction Fastpackher 30 2.0 is a lightweight, durable trail and backcountry backpack designed for fast, efficient movement. It combines the comfort of a vest-style fit with front water bottle access and the support of a traditional pack. Upgraded with Infiknit and FastFlow technology, it offers excellent breathability and moisture wicking for all-day comfort. With a roll-top closure, full-side zipper, and multiple external storage options, it’s perfect for hikers, runners, and adventurers who need quick access to gear. Ideal for women seeking performance, versatility, and comfort on the trail.
Ultimate Direction Ultra Vest
The Ultimate Direction Ultra Vest is a lightweight and breathable hydration vest that's been designed for long-distance comfort and performance. Made with soft recycled monomesh and stretch mesh panels for a secure, ergonomic fit, this unisex running vest includes two HydraPak Body Bottle 500s, multiple water-resistant pockets, and customizable trekking pole carry. Features like bounce-free sternum straps, reflective details, glove-friendly zippers, and a reservoir-compatible sleeve make it the perfect ultra running vest for endurance athletes. Ideal for men and women, available in a full range of sizes.
Ultimate Direction Quiver
The Ultimate Direction Quiver is a lightweight, high-performance trekking pole holder designed for trail runners who value speed, convenience, and secure gear storage. Compatible with UD Xodus, Race, and Ultra Vests, it offers flexible carry options while its structured opening allows quick, hassle-free access. Built to fit most trekking poles, this durable quiver ensures a bounce-free run, making it the ideal accessory for any distance or terrain.
Ultimate Direction FastpackHer 20 2.0
The Ultimate Direction FastpackHer 20 2.0 is a lightweight and durable running pack with a unique design that fits like a vest with water bottles up front, whilst distributing weight like a pack, allowing you to move fast and light on the trail. It features UD's Infiknit and FastFlow technologies, to increase the back panel's breathability and moisture wicking capabilities. This pack also has features plenty of dedicated external storage, a roll-top opening and a full-side external zipper for easy access to anything inside.
Ultimate Direction Adventure Vesta 6.0
The Ultimate Direction Adventure Vesta 6.0 provides 17 litres of storage capacity, allowing you to carry all the necessary essentials on long days in the mountains. This updated version features upgraded Comfort Cinch technology with high molecular weight polyethylene cord for extra strength and air mesh panels to prevent any chafing. The pack features a weather resistant main pocket, a rear compartment big enough to fit a 2 litre reservoir, as well as various other pockets for essentials and 2 front strap pocket to accommodate the included 500ml Body Bottles.
Ultimate Direction Fastpack 30
This lightweight Fastpack 30 allows you to move fast in the backcountry with a durable design that checks all the feature boxes. It uniquely fits like a vest with water bottles up front, but distributes weight like a pack. It's had an upgrade with Infiknit™ and FastFlow technology to increase the backpanel's breathability and moisture wicking. This do-it-all pack also has plenty of dedicated external storage, a roll-top opening and a full-side external zipper for easy access to anything inside.
Ultimate Direction Ultra Flip Gloves
Conversion is key with the Ultra Flip Glove. Already warm and comfortable, this five-finger breathable glove becomes 20 degrees warmer with just a flip of the stowable mitt. The waterproof Cordura® flip mitt adds additional layer but virtually no extra weight or bulk, for running, biking, hiking or skiing in cold or foul weather. You can even scroll your running playlists or take a picture on the trail with the Ultra Flip Gloves’ touchscreen-compatible finger pads.
Ultimate Direction Fastpack 20
This lightweight Fastpack 20 allows you to move fast in the backcountry with a durable design that checks all the feature boxes. It uniquely fits like a vest with water bottles up front, but distributes weight like a pack. It's had an upgrade with Infiknit™ and FastFlow technology to increase the backpanel's breathability and moisture wicking. This do-it-all pack also has plenty of dedicated external storage, a roll-top opening and a full-side external zipper for easy access to anything inside.
Ultimate Direction Fastpack 40
The lightweight Ultimate Direction Fastpack 40 has an optimal weight-to-capacity ratio for longer adventures over rugged terrain so you can move fast in the backcountry. It uniquely fits like a vest with water bottles up front, but distributes weight like a pack. It has had an upgrade with Infiknit™ and FastFlow technology to increase the backpanel's breathability and moisture wicking. This do-it-all pack also has plenty of dedicated external storage, a roll-top opening and a full-side external zipper for easy access to anything inside.
Ultimate Direction Body Bottle 500
The Ultimate Direction Body Bottle 500 is now crafted with durable TPU for optimum longevity and performance. This redesigned 500ml soft flask collapses as you drink, making it incredibly space-efficient and perfect for any Vest, Vesta or Waistbelt. Equipped with a leak-proof, high-flow push-pull locking bite valve, this bottle ensures easy hydration without mess. Featuring advanced PEEVA materials, it offers a healthier, softer feel with no aftertaste. The easy-grip cap and wide 40mm opening make filling with liquids, powders or ice cubes a breeze. Designed for comfort, it fits snugly in packs and belts, reducing bounce and friction for a smooth, hassle-free experience on your adventures.
Ultimate Direction Flex Form II 300 Bottle
The new and improved Ultimate Direction Flex Form II 300 Bottle features an ergonomic shape that is comfortable both in your hand and against your body when in a running vest for easy thirst quenching. Wherever your run may lead you, stay hydrated with the Ultimate Direction Flexform II 300 Bottle.
Ultimate Direction Flex Form II 500 Bottle
The Ultimate Direction Flex Form II 500 Bottle is an essential for any runner to stay hydrated, the Ultimate Direction Flexform II 500 Bottle has been made with a BPA-free Polyurethane and features a 500ml volume with handy millilitre markers at the back.