Up and Under is the Patagonia Stockist in Cardiff, UK. We love Patagonia who are in business to save our home planet and here are a few reasons why from the brand themselves:
" At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it."
"Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted in their lives and their sports."
Patagonia's brand values:
Build the best product: Our criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Making the best product matters for saving the planet.
Cause no unnecessary harm: We know that our business activity—from lighting stores to dyeing shirts—is part of the problem. We work steadily to change our business practices and share what we’ve learned. But we recognize that this is not enough. We seek not only to do less harm, but more good.
Use business to protect nature: The challenges we face as a society require leadership. Once we identify a problem, we act. We embrace risk and act to protect and restore the stability, integrity and beauty of the web of life.
Not bound by convention: Our success—and much of the fun—lies in developing new ways to do things.
In this book, published by Patagonia, Fred offers up his characteristic mix of route tips, natural history and climbing lore for his 100 favorite climbs (with honorable mentions of a few more). With an excellent introduction by Barry Blanchard.